Media Technologies for Business

Media technologies are a new way to communicate, collaborate and enjoy content. But they also require executives in the business world to make significant changes in strategy, culture and systems.

All industries are experiencing disruption, but the impact is most evident in the media. This is the reason why once-mighty companies such as Tower Records and Blockbuster Video have been shut down. This is the reason why newspapers are shrinking and shifting online, and that’s the reason so many shows on TV were canceled.

Amidst this unyielding industry disruption companies have to be agile and resilient. They must also embrace new forms and methods of collaboration and rely on flexible and integrated systems to make better decisions and deliver faster results.

Digital media can be described as any type of digital data. At its most basic digital data, it is a series binary signals (zeroes or ones) that are transmitted through satellites or digital cables and then received by devices that transform them into audios, video, graphics, texts and much more. This includes everything from streaming TV and movies on services like Netflix to virtual reality surgery simulators used by medical institutions. It also includes websites such as Twitter, Facebook and Instagram which allow users to interact by posting pictures, videos and messages.

Samantha Kutza, a student at ESU studying for a bachelor’s degree in digital media technology, is ecstatic about the possibilities of her future career. She is grateful to the program for providing her with a degree that is well-rounded and an immersive experience that allows her to use today’s creative media technology.

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